About Exit Signal
Selling a business is a major decision. Understanding your options should come first.
What Exit Signal does
- Education
Plain-language guidance on how buyers look at online businesses and what affects value.
- Exit readiness
Tools, like the readiness check, that help you see which areas may need work before a sale.
- Qualification
Using the information you provide to understand whether a transaction partner may be a reasonable fit.
- Trusted introductions
When it’s appropriate and you choose it, an introduction to an independent transaction partner.
What Exit Signal does not do
Exit Signal is an independent education, qualification, and referral business. It is not a marketplace, and it is not owned or operated by Empire Flippers or any other marketplace.
Exit Signal is not acting as your broker, M&A adviser, attorney, accountant, tax adviser, investment adviser, lender, appraiser, or fiduciary unless a separate written agreement expressly says otherwise.
Exit Signal does not provide appraisals, offers, or guarantees of value, partner acceptance, or sale. Transaction partners independently decide their own eligibility, valuation, fees, vetting, and acceptance. See our Terms & Disclaimer for the full wording.
Why Amazon FBA first
We started deliberately narrow. Focusing on Amazon FBA and private-label businesses keeps the education and readiness tools specific to the risks and questions those owners actually face, instead of generic advice for every kind of online business.
How we research
- Official sources first: platform, program, and regulatory documentation where it exists.
- Marketplace and partner sources: what transaction partners publish about their own processes and requirements.
- Independent evidence: relevant third-party data and reporting.
- Operator and community experience: used where appropriate, and labeled as experience rather than fact.
- Unknowns labeled honestly: when something can’t be verified, we say so.
Estimated business size, owner-reported profit, and verified profit are different things, and we keep them separate.